Collin Sserunjogi is a dynamic artist development specialist, author, and creative entrepreneur dedicated to advancing the professionalism and sustainability of African artists. With nearly a decade of experience in East Africa’s music and creative industries, he is the founder of CMH LIVE and the Academy Musician Fellowship, platforms that have supported over
He is the author of the African Professional Artist Handbook (2024), a widely acclaimed guide for creatives navigating identity, branding, and the music business in Africa. Collin is also the lead researcher behind Sustaining the Stage (2025), a report exploring new live performance formats that enhance both audience engagement and artist profitability.
Currently, Collin is a fellow of the DOHE Go-Together EdTech Accelerator, where he is refining his long-term vision to establish the African Professional Artist Institute—a regional hub for artist training and development. He has facilitated artist Identity workshops in Zanzibar and Dar es salaam, with the British Council’s Music Connects Africa, and participated as a delegate at several music industry conferences on the continent such as the ACCES Music in Africa Conference, in Tanzania and Rwanda.
Collin’s work blends education, entrepreneurship, and cultural strategy to empower artists with the tools they need to thrive. His expertise spans artist mentoring, music business, branding, curriculum development, and strategic partnerships.
