IZINDLELA ZOKUSABALALISA UMCULO WESINTU Funda ngebhizinisi lomculo

AI IN MUSIC CREATION: SHAPING THE AFRICAN SOUND Integration of artificial intelligence in music creation. Implications on creativity, copyright, and cultural authenticity. Role of AI in fostering innovation in African music. Panelists: Tumi Mogorosi (Musician – South Africa) Sue & Stu Stobbs (MonkeyDonkey Creative AiGency)

CRAFTING A SUSTAINABLE CAREER IN THE MUSIC INDUSTRY Delving into the unique challenges and opportunities faced by African artists in building sustainable careers. Highlighting best practices for financial management, networking, and professional development. Addressing the role of education, mentorship programs, and support networks in fostering sustainability. Panelists: Tholsi Pillay (Kellerman Music – South Africa) Robin Thirdfloor

BRAND BUILDING AND MARKETING: CREATING A DISTINCTIVE IDENTITY Exploring strategies for effective branding and marketing in the competitive music industry. Discussing the importance of authenticity, storytelling, and visual identity in building a strong brand. Sharing case studies and success stories of African artists who have mastered their craft. Panelists: Refiloe Ramogase (Refram Productions – South Africa)