BRAND BUILDING AND MARKETING: CREATING A DISTINCTIVE IDENTITY

Exploring strategies for effective branding and marketing in the competitive music industry.
Discussing the importance of authenticity, storytelling, and visual identity in building a strong brand.

Sharing case studies and success stories of African artists who have mastered their craft.

Panelists:

• Refiloe Ramogase (Refram Productions – South Africa)
• Francois Gautreau (Grand Bonheur – France)
• Endre Dalen (Curator / Journalist – Norway)