Thobeka Dhlomo is a media practitioner who has worked extensively in the radio broadcast field nationally. Dhlomo has practiced as a broadcast journalist on the then P4 radio, Kaya Fm, Igagasi Fm, Kaya Fm, Vuma Fm to mention but a few commercial radio stations. Having spent majority of her journalism career in mainstream broadcast radio, it was inevitable for Dhlomo to end up practicing journalism independently.
She currently works as the Youth Development Director at the Phansi Ubuntu Art Museum, where she oversees all youth activity. Dhlomo also runs her own media company called RawDeal Media which does PR & Marketing (Publicity) and Events.
RawDeal Media does publicity for a number of Durban based artists including Young Mbazo, L.U.S, Abahambayo and Umaah. It recently started PR & Marketing for an Architecture/Interior Decor/Furniture Corporate Company called MAD Design Studios.
RawDeal Media oversees the Retro Bazaar (Sunday Vintage market and showcase), the RawDeal Battleground (MCee battle arena) She is an MC, a voice over artist, as well as a Dj under the alias Ninja X.
Dhlomo is very active in the city as she uses her art as well as her love for art to bridge the gap between mainstream and ‘street’ journalism. She currently has her own online channel called #LockDownOnline with Ninja X dedicated to her ‘street’ journalism style. Here is an example of the work Dhlomo does at Phansi Ubuntu art museum