Panji Anoff studied Mechanical Engineering at University College London, then won a BBC Scholarship to train as a Journalist, Researcher and Radio & Television Producer. He transitioned to drama and received BAFTA nominations as a scriptwriter for the Award-winning UK sitcom “Desmonds”. At the same time, Panji was pioneering an African hip-hop sound working with hip-life pioneers (incl. “Talking Drums”) between London and Accra, and helping to define the youth driven phenomenon that would evolve into Afrobeats & Afro-pop. In 1995 Panji made the move to Hollywood, but ended up producing music and promoting club nights and concerts instead of scriptwriting.
Moving to Miami, Panji run a very successful weekly night on South Beach until 1999 when he moved back home. In Ghana, Panji Anoff registered Pidgen Music and leased the largest recording facility in W. Africa (the former Ghana Film Industry Complex) until 2004. During this time he recorded & produced artists and bands from all over Africa and beyond, including Kofi Ghanaba, Mac Tontoh, Asa, Miatta Fahnbulleh, George Lee, Rita Marley, MauMau Muziki, Wulomei, Ebo Taylor, Sunny Nneji, Takashi, Samini, Atongo Zimba, Winneba Youth Choir and also produced films incl. Back Home Again (35mm), CozOvMoni and numerous radio and TV commercials.
Panji Anoff is the founder of the “HighVibes Music Festival” in Accra, and conceptualised some of the most successful advertising campaigns in Ghana’s recent history. He has organised nationwide tours and activations for brands incl. Vodafone, Coca-Cola and Google. As the CEO of Pidgen Music he helped launch the careers of many Ghanaian and W. African music superstars including Les Heritiers, King Ayisoba, Yaa PONO, Wanlov, the FOKN BOIS and has travelled extensively across Africa. 5 years ago, Panji created #LiveLounge, which grew to become Ghana’s most succesful club night. Panji Anoff is fluent in English, German and Twi.