A culture producer at heart, Leul’s creative portfolio includes filmmaking, artist management and event / festival curation. His interest in the creative industry was sparked by European and American creative movements and the urge to tell stories contextual to his African identity. He strives daily to tell stories across different media and help other artists tell their stories. He is the Founding Director, Artist Manager and Festival Curator at WAG. WAG is a boutique entertainment agency based in Addis Ababa specializing in artist management, events, creative production and corporate brand integration. WAG intends to fill the missing gap of representation, organization and management for up and coming and established young professional musicians and artists who are shaping the future of Ethiopia’s and Africa’s sound and vision. WAG also runs liaison operations in Nigeria and Ghana.